Speakers for the Conference

For more information please click over each speaker.

Cynthia Barreto

Vice-president - ASUTIL

Lic. Marketing – Universidad Católica Asunción PY Magister en Educación con énfasis en investigación – Universidad Católica.

Profesora titular en la licenciatura de Marketing – UCA – “Comportamiento del consumidor” – “Investigación de Mercado”

Experiencia laboral • Jefa de Trademarketing SC Johnson & Son. • Gerente de Unidad de Negocios alimentos Bright Star S.A • Consultora en Investigación Área Ciencias Sociales (Unicef – OEI – Unesco) – Investigación Mercado (Kimberly Clark/TIGO/Volvo) • Gerente General Bright Star Duty Free – Travel Retail.

Diego de Freitas

Co-Founder/President - ANTICIPATE

Entrepreneur Partner.

He has 15 years of experience developing technology solutions across digital platforms, and since 2008 works for their development in the field of "Travel Retail".

He holds a degree in Communications and a Masters in Business Administration (MBA).

Before he settled in Uruguay, he worked in Argentina and in the United States leading development teams for corporate and government projects.
He taught at "Universidad Católica del Uruguay" and "Universidad de Montevideo", and was a speaker at various conferences and workshops of the technological area.

Lic. José Luis Donagaray



  • Graduated in Business Administration from the Republic University of Uruguay
  • MBA at the Austral University in Argentina.
  • Participation in the opening of the Research Center of the Harvard Business School for Latin America.
  • Participation in the release of the Endeavor Project in Uruguay as a venture corp.
  • Professor in the Marketing Area, in the Master Program of IEEM at the University of Montevideo.

Complimentary studies:

  • Seminar of Negotiation.
  • Auditor of the ISO 9000 Regulation.
  • Process of Regulation.
  • Strategic Marketing Management Program at the Harvard Business School in 1999.

Felipe González

Secretario de Turismo - FOZ DE IGUAÇU

Entrepreneur of the ReceptiveTourism in Foz do Iguaçu for more than 30 years. Held senior positions in the tourism sector as the President of the Municipal Tourism Council of Foz do Iguaçu - COMTUR, the Brazilian Association of Travel Agencies of Paraná - ABAV and Iguassu Convention & Visitors Bureau - ICVB.

It's Secretary of Tourism in Foz do Iguaçu since 2007, where he developed work of great importance as the integration strategy between the public and private sectors, which brought sustainable growth of the tourist flow, visibility and worldwide promotion to the Destination. As a result the Iguassu Falls were chosen one of the New 7 Wonders of Nature and recently as one of the host cities of 2013/2014/2015 edition of the X-Games - the biggest sports league in the world, produced by ESPN.

Francis Gros

Group Travel Retail Director - LUXOTTICA

An ESSEC MBA graduate, Francis has over 20 years of experience in the luxury goods and fragrances industries.
This includes overseeing the Japanese market for make-up brand Bourjois, developing the fashion accessories business for Mantero Seta where he became the company’s Chief Marketing Officer, and as Managing Director of niche fragrance and scented candles business Diptyque.

In 2007, he joined Luxottica and became responsible for the eyewear company's dedicated worldwide travel retail division. Under Francis' leadership, Luxottica Travel Retail has expanded rapidly, with regional offices established in London, Miami and Singapore, tripling the division’s sales inside four years. Francis has also taken an active role in promoting the wider sunglasses category, which has ranked as the fastest growing category in travel retail for the last three years.

Anne Kavanagh


Anne is CEO of global PR agency Kavanagh Communications. The agency specializes in Retail with Travel Retail a core focus for over 15 years.
Clients include retailers, global and local brands, airports and B2B retail supply companies.

Our mission is to make our clients famous, directly impacting their commercial success. The added value we bring goes beyond profile-raising around trade shows. We get right to the heart of how your targets interact with your business and we influence this interaction to grow your bottom line across multi-channel communication platforms. Social media, trade media, mainstream national press and lifestyle magazines, TV, radio, digital, internal communications, people to people – all to deliver the results you need.

Carlos Melconian (esp)


Economist. Expert Consultant in Economics from Argentina.

Speaker in ASUTIL 2006, 2007 and 2009.

Es director y fundador de M&S Consultores desde 1991, una de las consultoras económicas y financieras más importantes del país. Como director de M&S Consultores asesora a las principales empresas e instituciones argentinas y extranjeras.

Es Licenciado en Economía por la Universidad de Buenos Aires y Master en Economía por la Universidad Di tella. Se desempeñó en la Gerencia de Investigaciones Económicas y ocupó la Subgerencia del Área Externa del Banco Central de la República Argentina.

Es autor de numerosos trabajos sobre macroeconomía argentina y sector externo.

José María Palencia

Chief Executive Officer - WDFG

Born in Madrid (Spain) on 1963.


• Degree in Economics and Business Administration, U.C.M. at Madrid, Spain.

• Master’s Degree in Business Administration, Luigi Bocconi University, Milan, Italy.


• Acerinox

• Mitsui & Company

• Andersen Consulting

• Ministry of Economy and Finance

• Eurocofin

2001: Aldeasa S.A.

• Managing Director from 2001 to 2005

• Member of the Board of Directors since 2001

• Chief Executive Officer from 2005

• Member of the Board of Directors of CANARIENSIS, S.A.

• Chief Executive Officer of World Duty Free Group since September 2010. (Aldeasa & World Duty Free) .

José Carlos Rosa

President - ASUTIL

  • Graduated from Academia Militar (Portuguese Military Academy), both as a Military and Civil Engineer.
  • Completed the Engineer Officer Advanced Course at the United States Army Engineer School (Fort Leonard Wood, Missouri), as Honour Graduate.
  • Portuguese military badges: MP Officers Course, CEDMA (Mines and Explosives) Course, NBC Officers Course, Parachutist badge.
  • Shopping Centre management courses with APCC (Associação Portuguesa de Centros Comerciais).


  • Guest speaker at national and international shopping centre and travel retail related events, such as APCC (Associação Portuguesa de Centros Comerciais) meetings (national) or ASUTIL 2004 (international).
  • Guest teacher on Airport Retail Planning and Management, at the ISEC (Instituto Superior de Educação e Ciências), Lisbon.

Olga San Jacinto 2012

Directora de Google Latino America

Olga San Jacinto, actual Directora de División de Finanzas, Local y Entertainment de Google España, es la más veterana del equipo de alta dirección de Google España. Con una gran experiencia dentro del sector financiero, Olga ha trabajado durante más de 14 años en España y Estados Unidos, en entidades como “Bank of New York” o “Abbey National Bank”.

Asimismo, ha realizado labores de consultoría sobre fondos de inversión inmobiliaria y en el año 2002, se unió al equipo de Terra España, gestionando las cuentas estratégicas del Sector Financiero y Automoción. Comenzó en Google España y Portugal, desde los inicios de la compañía, encargándose de crear el equipo comercial y formando parte del equipo inicial del magnate de Internet en Europa. Sus principales funciones eran las de dar forma al negocio en España y crear el equipo y la cartera comercial así como gestionar el negocio y crecimiento de la compañía.

Miembro de la Board of a Children´s Charity donde trabaja por el desarrollo de la educación y Patron de la Jerusalem Foundation, Olga San Jacinto cuenta con una importante experiencia docente en la Universidad Complutense de Madrid, ESIC, en la Universidad Politécnica de Madrid y en el IESE. Así mismo es mentora en el Instituto de Empresa.

Licenciada en Ciencias Económicas y Empresariales por la Universidad Complutense de Madrid, se ha especializado en economía y tecnología de la información por la Universidad de Harvard. Asimismo realizó un Postgrado en Finanzas Internacionales en la Universidad Autónoma de Madrid, un Master Executive eBusiness del Instituto de Empresa y es PDG por el IESE. También ha sido becada por la Fundación Ramón Areces.

Por su importante trayectoria, ha sido seleccionada para ser miembro del Foro Mujer y Liderazgo organizado por la Unión Europea y la Comunidad de Madrid.

Olga es una excelente conferenciante, dinámica y con una gran vitalidad que traslada a la audiencia su impresionante experiencia personal y profesional.

Roland Stieger

Head of Sales - NESTLÉ

Roland Stieger joined Travel Retail in July 2011 as the Head of Sales at Nestlé ITR.

Upon graduating from university in 1998, he joined Nestlé's international management trainee program and has since been posted in Switzerland and several countries across Asia.

After the first assignment in Pakistan, he moved on to Indonesia to head the CCSD and Trade Marketing department. He was then called to the Corporate Head Office to work with ASEAN markets and China. The next assignment was in Thailand as the regional business director for the dairy and coffee creamer division.

He has implemented category management projects in a number of countries and categories with various international customers including Tesco, Carrefour and Casino.

Roland holds a masters degree of the University of St.Gallen and is a Swiss national. He is currently based in Vevey.